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NUS Business School wins world’s most coveted case competition twice

15 March 2011

WINNING TEAM FROM NUS BUSINESS SCHOOL: (From left) Faculty advisor to the team Assoc Prof Lau Geok Theng with students Candice Lim, Tobias Chen (holding up the trophy), Caroline Ng and Peh Che Min

NUS Business School has won the most coveted championship title at the Copenhagen Business School (CBS) Case Competition 2011 held from 28 Feb to 4 Mar. It is the only school in the competition’s history to have won it twice – in 2005 and now in 2011.

The CBS Case Competition is a highly selective case competition. Business schools must first submit an application of interest and be shortlisted for invitation. This is the only business case competition with this requirement. Teams must try to emerge in the top three to be invited back for the competition in the ensuing year.

Out of the 12 participating schools in this year’s competition, 10 were former winners of the CBS Case Competition. This was truly a battle among the champions. The case given was on H&M, the third largest fashion retailer in the world, where teams had to propose a simple yet sustainable and high-impact growth strategy for H&M.

The four NUS Business students presented their case confidently to a 500-strong audience and were judged by an impressive panel of high-ranking experts from the industry. The team’s firm and rigorous defence of their recommendations convinced the judges and the audience alike of the strategic and financial soundness of their proposition.

According to the chief judge, the panel found the NUS team to be the clear winner, as they had the best understanding of the fundamentals of the business, the key issues as well as the “keeping it simple” rule. In addition, their strategy was executable.

Guests of honour comprised Danish royalty Her Excellency Alexandra, Countess of Frederiksborg, the Danish Minister of Science and Technology Ms Charlotte Sahl-Madsen and ambassadors of the various representing countries.

By NUS Business School